Yesterday, I got a digiperm. My life is forever changed.
I was born with ultra straight, super fine, zero body hair. There’s no volume nor shape which I hate so I curl my hair with an iron to give it a nice bounce. However, this is only temporary because it never holds. So when the DigiPerm became popular, I was intrigued. I really wanted to get it done but I was afraid that it would look ugly. I’ve been agonizing over this for years!
Reviews on the Digiperm are mixed. Some really like it, some hate it. Contrary to what many think, it requires 100% maintenance and needs products to keep your hair in check. So it’s not a wash and wear sort of style. My old routine was shampoo, towel dry, comb, air dry. I didn’t put any products whatsoever. I wasn’t ready to commit to being permanently curly haired. However, on Friday afternoon I made a last-minute appointment at Beauty Brick. A quick search on “DigiPerm” Manila will tell you that Beauty Brick is one of the best places to go. On Saturday morning, I arrived right on time for my 10am appointment and sat nervously while I waited.
Beauty Brick on a Saturday is like an all-day party to the soundtrack of blow dryers. It’s so busy and crowded, it is an energetic and efficient experience. On a busy day, they manage their clientele similar to a manufacturing line. Each customer hops from chair to chair, guided by their staff which is actually really smart because precious time does not go to waste. There are about 20 chairs and all of them are full, rotating with girls in various states of hair makeover. By the time I was done, I had sat in about 8 different chairs, not counting the ones I sat in twice. We were playing musical chairs. Told ya, it was a party.
The famous Mr. Shin intimidated me. He communicates through an interpreter because he speaks Japanese. (I suspect though that he actually does understand English, at the very least. After all the years he’s been doing this.) He speaks loudly and very emphatically in Japanese which sounded to me like he was yelling. I think that’s just the way he is but it definitely made me more agitated because I was nervous. Apart from that, he is clearly an expert. He knows right away what’s wrong with your hair and how it will respond to treatment. He’s very hands on and goes from girl to girl, giving consults, cutting hair, checking the curls, making the curls himself, teaching you how to maintain it, etc. etc.
2) Wet Hair Comb Out
3) Consult – You get to tell Mr. Shin what you want done. He gives his feedback. His standard feedback is to tell you how damaged your hair is. With me he said that I should do medium curls for the Digiperm. I said I wanted Big curls and showed him photos of what I wanted. He said that if I am going for style, big curls. If I am going for long term, he wants to use medium. I insisted on the big ones. He said okay but don’t complain afterwards. He then proceeds to trim my hair.
4) Explanation of treatment – Here are the products. I don’t remember specifics.
4) Treatment gets washed out
6) You wait.
7) Your hair gets put into the curlers.
8) You get attached to the Digiperm Machine.
9) The digiperm machine sucks your brains out. Or calls the mother ship to take you back into space. Or curls your hair. Something. It’s really heavy.
10) The curls are unraveled. I’m nervous.
11) Someone comes over to blowdry your hair and teach you the very important “twist and scrunch” move.
Twist – section your hair into parts like below. Twist. These twists must be dry before they are separated.
12) Mr. Shin comes over for a final consult and puts product in your hair. He does the finishing styling.
Time Duration: 10am to 1:30pm
Price Paid: Php3,500 + Php200 tip.
The Maintenance (as prescribed by Beauty Brick)
1) After digiperm, you can shower next-day but don’t use shampoo. Conditioner only. I don’t intend to wash my hair until after 48 hours to be safe.
2) You can shampoo on the 3rd day.
3) After showering, assuming there’s no more excess water, comb it with a wide tooth comb. Comb only when wet and never when dry.
4) Section your hair twice, left and right side. Then twist gently.
5) Start scrunching. This is a move wherein you cup the twists with your hand from the bottom and bounce them gently. Think of coiling a spring and releasing it.
6) Cup the scrunches and blow dry them while in your fist. A diffuser would make it easier. NEVER with an electric fan.
7) Once dry, separate the curls and apply a wax. They suggest any styling wax.
8) Scrunch throughout the day to maintain curls. No more twisting because it already has product in it. Only when wet.
2013 Holiday Schedule and Name Change
Beauty Brick will now be known as BLU-AF. I’m not sure why they would change it though since Beauty Brick is a perfectly good name. But see below, just in case you are thinking of visiting Beauty Brick / Blu-Af in the next few weeks.
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